It can prove a challenge to run an architecture business, but when things are going well, it is extremely rewarding. As with all architecture and engineering businesses, growth is key. But it can also be difficult if you don’t have a clue how to start. We are sharing some ideas and ways in which you can grow your business.
Change Your Perspective
If you have been wondering how to get more clients, you can first try and look at things from clients’ perspective. By understanding your perfect client and the projects that suit them and your business, you’ll find it easier to work backwards in order to win these projects.
Share Your Expertise to Build Credibility
It helps to converse with industry colleagues, but often architects will spend too much time doing this when they should be sharing their expertise with potential future clients. Many architects will turn down the opportunity to attend certain shows and events because they believe that prospects have no real idea of what they do. However, if you choose to share ideas with potential clients and help them to begin understanding architectural details, then things are certain to improve for you.
Create an Architecture Portfolio
One of the ways of attracting more clients is to show some of your work. You should look to create a portfolio of work that you have done previously, and work you would like to do in the future. Think about some of your favourite or memorable projects and use them within your portfolio to grab the attention of prospective clients who fit that mould. It is not about showing all of the work that you have done, but being selective about what you put in front of potential clients.
Enhance Your Referral Network
Referrals are a great way of generating business, but you shouldn’t rely on them in their entirety, because they can quickly disappear. However, this does not mean that you should avoid them, but instead work hard at ensuring you build solid relationships with your referral sources. This can come from satisfied clients, employees, or even a contractor who had an easy experience working with you. So, you’ll need to ensure you remain connected with them by keeping them up-to-date with what you are doing, the types of referrals you like and to ensure you build a relationship with them so they consider you when an opportunity to refer you arises.
Show What You Offer
You need to make sure that you stand head and shoulders above your competitors by showing you offer something that they don’t. Therefore, you should focus on branding which goes further than just your business logo. You should work to ensure that potential clients understand what you do and what you offer. In addition, you should set out your position and show what makes you better than others while your brand personality has to shine. If you can clearly show what your brand is all about, you are going to create the right perception and win more clients.
Expand your business with Expert Plans
Now you have some ideas on how to try and grow your business. The easiest and quickest thing you can do for expanding your business is to sign up on Expert Plans platform. Join our community and be found by new clients right away! Get projects from anywhere in the world and instantly connect with clients.
Are you an Expert looking for new projects? With Expert Plans, you can start growing your business right away. Open a free account, create your company profile and start receiving leads.